Consulting

The Essential Message:
Why Nobody Can Do Just What You Do.

I'm proud to be a Certified Essential Message Consoachant.

What's a consoachant? It's a combination of a consultant and a coach. The Essential Message combines both approaches for a result that's both intensely personal yet grounded in the reality of business.

The Essential Message is about helping people and businesses discover their brilliance AND helping them build a viable business around it. It’s about helping you discover and leverage your 'authentic competitive advantage'.

Not only will it help you turn more people into prospects, and more prospects into sales, it also gives you the confidence, motivation and resilience that can only come from being absolutely clear about your strengths and unique difference — both as a company and as an individual.

I work with a wide range of clients. The common challenges they all have, however, are:

• Increased difficulty in differentiating themselves from their competition
• Increased difficulty in explaining their value proposition in a compelling manner
  to their potential and existing customers

The Essential Message approach solves both challenges. It uses a variety of unique exercises and tools to dig into your experience, your skills, and your personality to find out what makes you great at what you do.

The next step is to craft a message that communicates your personal differentiation in a way that's clear and exciting to those around you. We're not talking about an 'elevator pitch', but rather an authentic description of how you can help others by being who you are and doing what you do.